AXE Capital

Client at a glance

AXE Capital is a French agency specialised in qualified B2B lead generation and sales appointment setting for SMEs and mid-market companies. The team supports clients across the full commercial funnel: targeting, multichannel prospecting, qualification and conversion. The market: a highly competitive French environment where sales leaders look for partners able to prove measurable ROI and a predictable monthly volume of meetings.

The challenge

The agency's historical website no longer reflected its premium positioning and failed to convert inbound visitors into audit requests. The brief: a complete conversion-driven rebuild, able to handle peak ad traffic. Constraints: preserve existing SEO, integrate a free audit funnel with qualification, surface social proof (logos, case studies), all delivered in under 72 hours to avoid missing a campaign launch window.

The solution

Tech stack

• Lovable AI (generation + iterations)
• React 18 + TypeScript
• Tailwind CSS + design system
• Supabase (database + auth)
• HubSpot (CRM, qualified forms)
• Vercel / edge hosting

Key features delivered

• •Conversion-driven homepage with free audit CTA
• •Dedicated service pages (prospecting, appointment setting, closing)
• •Multi-step audit funnel connected to HubSpot
• •Case studies and client logos section
• •Blog and content hub for SEO
• •Core Web Vitals + accessibility optimisation

The process

1. D1

   Discovery & wireframes

   Goals workshop, audit of existing site, final IA, wireframes of key pages and audit funnel validation.

2. D2

   Build

   Design system, page generation with Lovable AI, HubSpot integration and content preparation.

3. D3

   Iteration & QA

   Client reviews, copy tweaks, tracking tests, Lighthouse audit and accessibility fixes.

4. D4

   Go live

   Production deployment, 301 redirects from the old site, Search Console submission and handover.

Results

Detailed tech stack

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