How much does a website built with Lovable AI cost in 2026?
In 2026, a Lovable website costs anywhere from €0 DIY (free tier) to €10,000 excl. VAT with an agency for a full application with a backend. The budget always has two parts: the Lovable platform subscription ($0-$50/month depending on the plan) and, unless you build it yourself, a scoping, integration and go-live fee charged by a freelancer or an agency.
| Option | Typical cost | Timeline | What is guaranteed |
|---|---|---|---|
| DIY (Free/Pro plan) | $0-25/month | Variable (skill-dependent) | Nothing contractual |
| Freelancer | ≈ €316-700+/day | Depends on availability | No default guaranteed timeline or scope |
| Lovable Web Agency — Starter | €990 excl. VAT | 48 business hours | 5 pages, design, deployment |
| Lovable Web Agency — Pro | €2,500 excl. VAT | 72 business hours | 12 pages, SEO/GEO, integrations |
| Lovable Web Agency — Scale | €10,000 excl. VAT | 96 business hours | Unlimited pages, backend, 1 month of support |
How much does the Lovable platform subscription cost?
Lovable offers a free plan (5 AI credits/day, demo hosting) plus two paid plans: Pro at $25/month and Business at $50/month, both including $25/month of Cloud usage (Supabase database, edge functions) and $1/month of free AI usage before usage-based billing kicks in. Business adds SSO and team features.
These are the figures listed on the official lovable.dev/pricing page; they change regularly, so the live page always takes precedence over this document.
The real cost mostly depends on how many AI credits/messages you consume, i.e. project complexity and iteration count: a simple marketing site fits in the free or Pro plan, while an app with auth and third-party integrations consumes more and often pushes you toward Business.
How much does a Lovable-specialised agency cost?
At Lovable Web Agency, three fixed, published packages: Starter at €990 excl. VAT (marketing site up to 5 pages, delivered in 48 business hours), Pro at €2,500 excl. VAT (full site up to 12 pages, 72h) and Scale at €10,000 excl. VAT (unlimited pages with backend, auth, payments, 96h, plus one month of support included).
These fees cover product scoping, design, backend integration (Supabase, Stripe), SEO/GEO and production deployment. Any work outside scope (new feature, extra page after delivery, unplanned third-party integration) is covered by a written, priced amendment under article 5.2 of our terms of service — there is never unapproved overbilling.
An agency provides what AI alone does not reliably guarantee: design-system consistency, regression testing, GDPR/legal compliance, and a contractual delivery deadline.
Freelancer, agency or DIY: what is the best cost/risk trade-off?
DIY (building it yourself on Lovable) is viable for a personal MVP or proof of concept: the only cost is the platform subscription, but timeline and quality depend entirely on your prompt-engineering, design and deployment skills.
A freelance developer in France charges €574/day on average across all levels (€316/day for 0-2 years of experience, up to €700+/day beyond 8 years), per the Malt 2026 rate survey. A Lovable/AI-specialised freelancer typically falls within that range, with no contractual delivery guarantee or backup team if unavailable.
An agency charges a fixed fee bundling several skills (design, integration, SEO, testing) and a firm delivery commitment — a higher hourly cost than a junior freelancer, but lower risk of an unfinished or delayed project.
| Option | Typical cost | Timeline | What is guaranteed |
|---|---|---|---|
| DIY (Free/Pro plan) | $0-25/month | Variable (skill-dependent) | Nothing contractual |
| Freelancer | ≈ €316-700+/day | Depends on availability | No default guaranteed timeline or scope |
| Lovable Web Agency — Starter | €990 excl. VAT | 48 business hours | 5 pages, design, deployment |
| Lovable Web Agency — Pro | €2,500 excl. VAT | 72 business hours | 12 pages, SEO/GEO, integrations |
| Lovable Web Agency — Scale | €10,000 excl. VAT | 96 business hours | Unlimited pages, backend, 1 month of support |
What factors change the price of a Lovable site?
Three main factors change the budget: number of pages, presence of a backend (auth, database, payments) and how far the visual design deviates from a standard design system.
Third-party integrations (Stripe, HubSpot, Zapier, Cal.com) add setup time, testing and API-key management. Technical SEO and Core Web Vitals optimisation (LCP, INP, CLS — see web.dev/articles/vitals) are also a real line item, not something AI handles automatically.
What platform costs exist beyond the Lovable subscription?
Beyond the Lovable plan, a project with a backend typically involves extra costs from the third-party providers used: Supabase (Lovable Cloud) bills beyond included quotas, Stripe takes a per-transaction fee, and a domain name is a separate yearly cost.
These costs scale with actual traffic and transaction volume: a low-traffic marketing site usually stays within free or included quotas, while a SaaS app with thousands of active users quickly exceeds free tiers.
| Item | Provider | Indicative cost | Source |
|---|---|---|---|
| Platform subscription | Lovable | $0-50/month (Free/Pro/Business) | lovable.dev/pricing |
| Database / backend | Supabase (via Lovable Cloud) | Included up to a quota, then usage-based | supabase.com/pricing |
| Online payments | Stripe | Per-transaction fee (public schedule) | stripe.com/en/pricing |
| Domain name | Third-party registrar | Yearly cost, outside agency scope | Varies by registrar |
What are concrete budget examples?
5-page marketing site, simple brand, no backend: €990 excl. VAT with an agency (Starter), delivered in 48h; or $0-25/month DIY if you handle design and integration yourself.
Full marketing site with blog, forms and SEO: €2,500 excl. VAT with an agency (Pro, 72h), covering up to 12 pages.
App with auth, database, Stripe subscriptions and dashboard: €10,000 excl. VAT with an agency (Scale, 96h, unlimited pages, 1 month of support included).
Key data
Related questions
- Is Lovable really free?
- Lovable offers a free plan with 5 AI credits per day, enough to explore the tool. For a production-ready project, a Pro ($25/month) or Business ($50/month) plan is usually needed.
- Can you pay once and for all for a Lovable site?
- The Lovable platform subscription stays monthly as long as the project is active. An agency, however, charges a single, fixed project fee, like our Starter, Pro and Scale offers.
- Is hosting included in the price?
- Yes, Lovable hosts your project by default. The code can also be exported to GitHub and deployed elsewhere (Vercel, Netlify) if needed.
- Are there hidden fees with Lovable?
- Not on the Lovable platform side, whose pricing is public. However, connected third-party services (Stripe, domain name, transactional emails) bill separately according to their own rate schedules.
- What happens if my needs exceed the chosen package?
- Any request outside the initial package scope is covered by a written, priced amendment before work begins, per our terms of service. There is never a surprise invoice.
Keep exploring the site
Sources & external links
About the author
Simon Berna is president of Axe Capital and founder of Lovable Web Agency. He helps entrepreneurs and SMEs design, ship and scale websites and apps built with Lovable AI.
LinkedIn profileHow we verify: pricing and features of the platforms mentioned come from their official pages, consulted on the update date above and linked at the end of this article. Durations, iteration counts and project costs labelled "observed on our projects" come from engagements delivered by Lovable Web Agency, with their scope stated. We publish no unsourced projection or market average, and we correct a figure as soon as a vendor changes its pricing.
Publisher: Axe Capital, a French SAS registered in Lyon, SIREN 904 636 222, operating the Lovable Web Agency brand.
Updated
Want to go further on your project?
Ready to launch your
web project?
Let's discuss your project and choose the package that suits you